Students present College brand campaign to SG

By Alex Shapiro
Columnist

Student Government held a branding presentation and announced several upcoming events at its meeting on March 27.

SG began the meeting with the presentation by senior business management major Kelly Kozar and sophomore communication studies major Bryanna O’Keefe, who are interns working on the College’s new “Hi!” campaign, meant to publicize the College’s efforts as an institution of higher education.  

The campaign’s positioning framework is to present “TCNJ (as) a destination for high-caliber students, faculty and staff, who seek intellectual challenge. We are self-starters who set goals, pursue them with tenacity, and commit to achieve them by performing at the highest level,” explained O’Keefe and Kozar.

Kozar and O’Keefe also said that the College “possesses a restless curiosity for exploring new ideas and conducting work that makes a difference. We see an always-brighter future for ourselves, our community and our world.”

According to the presenters, the College wants to hear the stories of accomplishments and success from students from the College, such as getting good grades or winning a sports game. The “Hi!” campaign showcases how students feel as part of the community.

Students at the College can participate by posting a picture of themselves with a professor, friends, a sports team or organization on Instagram or Instagram stories and using the hashtag #TCNJsaysHi. Students can also use one of the “Hi!” phrases, such as #HiTCNJ, #HiDemand, #HiHopes and #HiAchiever in a post on social media, to talk about how they are involved on campus.  

Prizes for participating in this new campaign, by posting pictures and tagging or direct messaging @tcnj_official on Instagram, include phone wallets, baseball hats, laptop stickers, water bottles, food and limited-edition long sleeve T-shirts. Each week these exclusive prizes and selected winners will be announced.

SG Vice President of Diversity, Equity and Inclusion Eashwayne Haughton announced that Spring Diversity and Inclusion Week will be during the second week in April.

On Monday, April 8, SG will hold “TCNJ Epcot” in the Brower Student Center from 5 p.m. to 11 p.m.  The annual event highlights the College’s diversity and will be presented with an art and culture theme this semester.  

A “Privilege Walk” in Lions’ Stadium at 8:30 p.m. on Tuesday, April 9, will allow students to learn the effects of societal power. On April 10, the “Second Annual TCNJ Diversity Summit” will take place in the Brower Student Center from 9 a.m. to 2 p.m.  

The “#IAmTCNJ Monologues” will be held Thursday, April 11 in Mayo Concert Hall at 8 p.m. These monologues were last held in October of 2018 where students took to the stage to discuss their lives at the College and advocate for their experiences surrounding diversity and inclusion.

SG announced that the “For the Culture” event will be taking place in the Decker Social Space at 8:30 p.m. on April 12. The event will have music, food and dancing for students to take enjoy while they take the time to learn about each other’s diverse backgrounds.

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